Our History

Everbrite has been designing and manufacturing point-of purchase signs, displays and outdoor identity systems since 1927. Beginning with just three employees in Milwaukee, Wisconsin, the goals were simple - a dedication to quality, innovation and value that would exceed customer expectations. Today with 9 locations in the United States and Asia, Everbrite has progressed to become the leader in visual identification and LED lighting.

March 9, 1927 - Charles J. Wamser founded Sheet Metal Products, Inc. with two associates in a rented Milwaukee garage. Signs were made one at a time.

Early 30s - As prohibition faded into history, a booming demand for beer signs arose. This led to a significant production increase, not to mention the start of what was to become a long-standing relationship with the brewing industry.

Neon lighting was being introduced. Sheet Metal Products installed the very first neon sign in Milwaukee.

1935 - Sheet Metal Products appropriately changed its name to Everbrite Electric Signs, Inc, quickly driving toward becoming a national leader in the illuminated sign industry.

The 40s - World War II brought on the prohibition of metal usage in manufacturing, as it was considered critical to the war effort. Everbrite switched to non-metal material such as composite wood to continue production.

The 50s - Charles Wamser stepped down from leadership, leaving the management of Everbrite to his family. They continue to lead the business today.

1963 - Everbrite moved manufacturing to South Milwaukee. The Everbrite South Milwaukee manufacturing plant still operates today.

The 60s, 70s, 80s - With the acquisition of numerous outdoor and neon sign companies, Everbrite continued to grow. In the late 80s Everbrite moved the corporate headquarters to its current site in Greenfield, WI.

The 90s - Everbrite grew, once again, with the acquisition of an electronic component manufacturing company that greatly expanded the company product menu.

To encompass the wide range of capabilities offered, the company name was officially changed to Everbrite, Inc.

Late 90s - Everbrite continued to expand with the opening of a manufacturing plant in Elkhorn, WI, dedicated to the production of silk screen and OEM products. It was another step toward better efficiency, as many specialty materials and products for other Everbrite items could now be produced in house.

Jan 2003 - Everbrite, Inc. became Everbrite, LLC.

Spring 2005 - Everbrite added a location in Shenzhen, China to broaden capabilities, including injection molding, assembly and decoration application.

Today - Everbrite is a world leader in the visual branding and identity industry, servicing A-list companies throughout the world in markets including automotive, brewery, convenience stores, medical, retail, petroleum and quick service restaurants, to name a few. Our dedication to excellence and innovation as well as world-class care for our customers and for one another are what make us the brightest choice in the business.