Corona Extra Pool Table Lamp

Corona Extra

Challenge:

Corona Extra (the flagship of Grupo Modelo) challenged Everbrite to design a cost effective Pool Table Light that illuminates a regulation pool table to at least 48-foot candles. Everbrite's task was to promote the Corona Extra and Corona Light brands while maintaining their brand integrity and help drive sales in on-premise environments within gaming/pool table areas. Full color beach images were to be used to highlight the Corona "vacation" franchise on illuminated, beach themed Pool Table Lights while maintaining a tight budget.

Solution:

Everbrite's proposal was a simple, but rugged, geometric shape that translated into a cost effective solution. The long side panels were illuminated "billboards" that tied into the Corona beach theme and "vacation" franchise. Further, we used a weave-like art technique to illustrate bottles of both Corona brands. Riveted galvanized metal trim around the four graphic panels both played off of the beach theme and also provided protection from errant pool sticks. Clear power cord wires, matching hanging chains and holders finished off the light. Two 36" long fluorescent bulbs brightly illuminated the graphic panels as well as the railing, corners and the center of the table.