Corona Extra
Challenge
Corona Extra (the flagship of Grupo Modelo) challenged Everbrite to design a cost-effective Pool Table Light with brand messaging that illuminates a regulation pool table to at least 48-foot candles. Everbrite’s task was to promote the Corona Extra and Corona Light brands while maintaining their brand integrity and help drive sales in on-premise environments within gaming/pool table areas. Full color beach images were to be used to highlight the Corona “vacation” franchise on illuminated, beach-themed Pool Table Lights while maintaining a tight budget.
Solution
Everbrite’s proposal was a simple, but rugged, geometric shape that translated into a cost-effective solution. The long side panels were illuminated “billboards” that tied into the Corona beach theme and “vacation” franchise. Further, we used a weave-like art technique to illustrate bottles of both Corona brands. Riveted galvanized metal trim around the four graphic panels both played off the beach theme and also provided protection from errant pool sticks. Clear power cord wires and matching hanging chains with holders completed the light. Two 36″ long fluorescent bulbs brightly illuminated the graphic panels as well as the railing, corners, and the center of the table.
